Tata Motors has finally unveiled the new Sierra, marking the long-awaited return of an iconic SUV after more than three decades. First introduced in 1991, the original Sierra was unlike anything else on Indian roads—a three-door lifestyle SUV with a distinctive glass-back design. While it never became a mass-market success, its unique silhouette earned it a cult following. Now, Tata Motors is attempting to channel that nostalgia into a modern SUV that stays true to the essence of the original.
Sierra vs Curvv: Two Different Directions
With the Sierra joining Tata’s midsize SUV lineup, comparisons with the Curvv are inevitable. However, these two models have been created with very different philosophies.
Curvv: Design-Led and Urban-Focused
The Curvv brings a coupe-inspired profile, aimed squarely at urban buyers. Its sloping roof, sharp surfacing, and sleek stance make it a design-led alternative to conventional midsize SUVs. It stands out for buyers who want something stylish and expressive—people who may otherwise consider a Creta, Seltos, or Elevate, but desire a more distinctive shape.
Sierra: Heritage-Driven and Emotionally Resonant
The Sierra, meanwhile, leans deeply into its heritage. Its upright stance, traditional SUV proportions, and nostalgia-rich styling give it a completely different identity. Where the Curvv feels futuristic, the Sierra is emotional—and this contrast is intentional.
Target Buyers: Who Should Choose What?
Though the Curvv ICE and Sierra ICE will sit close to each other in Tata’s SUV portfolio, they speak to different types of buyers.
Curvv ICE
Ideal for:
- Style-focused urban customers
- Buyers who prefer dramatic, coupe-inspired designs
- Those who want something more expressive than typical midsize SUVs
- People considering Creta/Seltos/Elevate but seeking a bolder design statement
Sierra ICE
Ideal for:
- Buyers wanting a traditional upright SUV
- Those prioritizing space, presence, and practicality
- Customers drawn by the emotional pull of the Sierra name
- Older buyers who remember the original Sierra—and younger buyers who love its modern reinterpretation
The Curvv represents Tata’s futuristic, design-forward thinking, while the Sierra embodies legacy, upright stance, and SUV authenticity. Together, they create two clearly distinct choices for midsize SUV buyers—one driven by style and modernity, the other by heritage and emotion.