Mahindra has strengthened its Thar lineup with the introduction of the new Thar ROXX in India. Designed as a more lifestyle-oriented and feature-packed version of the iconic off-road SUV, the ROXX targets buyers who love rugged styling but also want better comfort and everyday practicality. At first glance, it feels like a more mature Thar—perfectly suited for city roads while still ready for adventure.
Bold Styling with a Distinct Personality
The Thar ROXX retains the SUV’s classic boxy stance but adds fresh design elements to make it stand out. A redesigned front grille, stylish alloy wheels, ROXX-exclusive badging, and sporty exterior accents give it a more premium and contemporary appeal. These updates enhance its road presence without taking away from the Thar’s unmistakable character.
Refined and Tech-Focused Interior
Step inside, and the Thar ROXX feels noticeably more upmarket than the standard model. The cabin features upgraded seat upholstery, improved materials, and a cleaner dashboard layout. A touchscreen infotainment system with smartphone connectivity, a digital instrument cluster, and steering-mounted controls make daily driving more convenient. Better insulation also ensures a quieter and more comfortable ride, especially on longer journeys.
Trusted Engines and Strong Capability
Under the hood, the Thar ROXX continues with proven petrol and diesel engine options, delivering a reliable mix of performance and efficiency. Buyers can choose between manual and automatic gearboxes based on their driving needs. Despite its city-friendly focus, the SUV retains Mahindra’s robust suspension setup and off-road hardware, ensuring it remains capable on rough roads and weekend trails.
Thar ROXX Price Positioning in India
TheThar ROXX is positioned at a slightly higher price point than the regular Thar, reflecting its added features, improved comfort, and distinctive styling. This makes it an appealing choice for buyers seeking a more premium Thar experience without moving into a larger or more expensive SUV category.
Is the Thar ROXX Worth Considering?
The new MahindraThar ROXX neatly bridges the gap between hardcore off-roading and everyday usability. With bold looks, modern features, and strong road presence, it stays true to the Thar’s adventurous spirit while offering greater comfort for daily use. For urban drivers who enjoy weekend getaways and want a stylish yet capable SUV, the Thar ROXX is a strong contender.
Frequently Asked Questions:
The Mahindra Thar ROXX is a new, more lifestyle-focused version of the popular Thar SUV. It offers the same rugged appeal as the standard Thar but adds more comfort, modern features, and a premium feel for everyday use.
Yes. While both share the same core design and off-road DNA, the ROXX gets exclusive styling updates, additional features, and a more refined cabin, making it better suited for city driving and long journeys.
The Thar ROXX is offered with familiar petrol and diesel engine options. These engines are known for their strong performance and reliability and are paired with both manual and automatic transmission choices.
Absolutely. Despite its more urban-friendly approach, the ROXX retains Mahindra’s proven suspension setup and off-road hardware, allowing it to handle rough terrain and weekend adventures with ease.
The Thar ROXX comes equipped with a touchscreen infotainment system, smartphone connectivity, a digital instrument cluster, steering-mounted controls, improved seat upholstery, and better cabin insulation for a more comfortable drive.
The Thar ROXX is priced slightly higher than the standard Thar. The premium reflects its added features, upgraded interiors, and distinctive styling enhancements.