The JSW MG Motor India-supported Windsor EV has delivered a significant achievement in the Indian electric vehicle market, surpassing 50,000 unit sales in a remarkably short span. Launched in September 2024, the electric crossover has crossed this milestone in just over 400 days, placing it among the fastest-selling EVs in the country’s mass-market segment.
This milestone is especially notable as it highlights MG’s growing momentum under the JSW partnership and the expanding demand for affordable, practical EVs in India.
A Strong Contender in the Entry-Level EV Space
The Windsor EV has quickly emerged as a preferred choice among first-time EV buyers and urban commuters. MG’s strategy of combining aggressive pricing, flexible battery ownership, and premium features has resonated strongly in a competitive market.
Through its battery rental programme, the Windsor EV is priced from just ₹9.99 lakh (ex-showroom) — one of the most accessible EV offerings with a substantial range. This unique ownership model significantly reduces upfront cost and has played a key role in the model’s rapid adoption.
Variant Lineup: Six Choices for Different Needs
MG offers the Windsor EV in six variants, ensuring broad appeal across different budgets and feature preferences:
- Excite
- Exclusive
- Essence
- Inspire Edition
- Exclusive Pro
- Essence Pro
Among these, the Inspire Edition stands out as a limited-run model, capped at 300 units. Launched in October 2025, it is positioned at ₹16.65 lakh (ex-showroom) and brings unique styling and feature additions targeted at enthusiasts seeking exclusivity.
Battery Options and Certified Range
The Windsor EV is offered with two battery pack choices, giving buyers flexibility based on daily usage and range needs:
- 38 kWh battery pack
- MIDC-certified range: 332 km
- 52.9 kWh battery pack
- Certified range: up to 449 km
These figures place the Windsor EV among the most practical EVs in the sub-₹20 lakh price bracket, making it an attractive alternative to petrol compact SUVs and hatchbacks.
The larger battery option, in particular, has drawn attention from customers with longer commutes or those looking for a more versatile EV capable of weekend trips.
Why the Windsor EV Is Winning the Market
Several factors have contributed to the Windsor EV’s rapid ascent:
1. Value-for-money pricing
A starting price under ₹10 lakh (with battery rental) makes it highly competitive.
2. Flexible battery ownership model
Lower upfront cost helps first-time EV buyers transition from ICE vehicles.
3. Feature-loaded variants
Even the mid-level trims pack in a strong equipment list, appealing to tech-savvy buyers.
4. Strong brand recall
MG’s reputation for modern interiors, connectivity features, and reliability has worked in its favour.
5. Practical range options
Both battery packs offer usable, real-world-friendly range numbers.
A Major Win for JSW MG Motor India
The Windsor EV’s success comes at an important juncture for JSW MG Motor India, as the brand expands its manufacturing footprint and product lineup for the next phase of growth. The rapid acceptance of the Windsor EV is likely to encourage MG to further strengthen its EV portfolio in the coming years.