Mahindra is celebrating the first anniversary of its Born-Electric portfolio with attractive benefits on two of its popular electric SUVs — the Mahindra BE 6 and the XEV 9e. Both models were launched in November 2024, and to mark one year of their market presence, the company has announced anniversary offers worth up to ₹1.50 lakh.
These limited-time benefits apply to the first 5,000 units delivered before 20 December 2025, making it an attractive opportunity for customers looking to switch to premium electric mobility.
What Do the Anniversary Benefits Include?
Mahindra’s anniversary package combines practical ownership perks with added convenience and value. The benefits include:
1. Accessory Package — Worth ₹30,000
Customers will receive a curated accessory kit that enhances both the aesthetic and functional aspects of the BE 6 and XEV 9e. This typically includes cosmetic enhancements, storage add-ons, and protection equipment.
2. Corporate Bonus — Up to ₹25,000
Corporate employees can avail exclusive savings under Mahindra’s extended corporate discount program.
3. Exchange & Loyalty Bonus — Up to ₹30,000
Existing Mahindra owners or customers trading in their current vehicle stand to gain additional discounts, helping ease the upgrade to a Born-Electric model.
4. Complimentary Home Charger — Valued at ₹50,000
Mahindra will provide a 7.2kW home charger free of cost, ensuring convenient overnight charging at home. This is a significant inclusion, especially for first-time EV buyers.
5. Public Charging Credits — Worth ₹20,000
To support seamless long-distance travel, Mahindra is offering charging credits redeemable at partnered public charging stations nationwide.
Together, these benefits amount to ₹1.50 lakh, significantly reducing the effective cost of ownership and enhancing the EV ownership experience.
A Strong Year for Mahindra’s Born-Electric Lineup
The BE 6 and XEV 9e have played a pivotal role in establishing Mahindra’s presence in the premium electric SUV space. Both models are built on the advanced INGLO platform, known for its structural rigidity, modularity, and capability to accommodate high-capacity battery packs.
Key highlights of the Born-Electric SUVs include:
- Bold and futuristic design language
- Spacious interiors with sustainable materials
- Advanced driver assistance features
- 800V battery architecture (variant-dependent)
- DC fast-charging capability
- Superior ride quality tuned for urban and highway use
The success of the BE 6 and XEV 9e has also helped Mahindra strengthen brand perception among EV buyers, who appreciate the combination of technology, performance, and rugged design.
XEV 9s to Join the Born-Electric Family
Mahindra is gearing up for another major addition to its eSUV lineup. The XEV 9s, the brand’s first all-electric seven-seater SUV, will be positioned above the BE 6 and XEV 9e.
Scheduled for an official debut on 27 November 2025, the XEV 9s will expand Mahindra’s EV footprint into the family-electric SUV category, competing with upcoming three-row EVs from Tata and BYD.
The new model is expected to offer:
- A longer wheelbase for enhanced cabin space
- A larger battery pack for improved range
- Mahindra’s most advanced ADAS suite yet
- Premium interiors with a multi-screen layout
- AWD configurations for better performance
The arrival of the XEV 9s is expected to further elevate Mahindra’s Born-Electric portfolio and appeal to larger families seeking an EV alternative.
Conclusion
With generous anniversary benefits and more EV models incoming, Mahindra is pushing aggressively to strengthen its foothold in India’s fast-expanding electric SUV market. The BE 6 and XEV 9e already represent strong value propositions, and the upcoming XEV 9s is set to broaden the appeal further.