The Mahindra XUV 3XO and its predecessor, the XUV300, have collectively crossed the 4,00,000-unit sales mark in the Indian market as of October 2025. In the same month, Mahindra achieved its highest-ever XUV 3XO monthly sales, delivering 12,237 units.
The first-gen XUV300 debuted on 14 February 2019, while the heavily updated XUV 3XO (essentially its facelift) launched on 29 April 2024.
XUV 3XO’s Contribution to the Milestone
- The XUV 3XO alone has contributed 1,57,542 units, accounting for 39% of the combined 4,06,569 sales of both models.
- FY2025 has been the strongest year for this compact SUV family, with 1,00,905 units sold, significantly higher than the previous year.
- In FY2025, the 3XO was Mahindra’s second-best-selling SUV, sitting just below the Scorpio range and above the Bolero, XUV700, and Thar.
Year-wise Domestic Sales of XUV300 + XUV 3XO
| Fiscal Year | Units Sold | YoY Change |
|---|---|---|
| 2019 | 9,532 | – |
| 2020 | 37,576 | – |
| 2021 | 35,965 | -4.28% |
| 2022 | 50,260 | 39.74% |
| 2023 | 60,968 | 21.30% |
| 2024 | 54,726 | -10.25% |
| 2025 | 100,905 | Significant increase |
| 2026 (Apr–Oct 2025) | 56,637 | Slight decline |
| Total | 4,06,569 | – |
XUV 3XO’s Current Market Position
In the ongoing fiscal year, the XUV 3XO has slipped two positions to become Mahindra’s fourth highest-selling SUV, ranking behind:
- Scorpio N + Scorpio Classic (102,514 units)
- Thar + Thar Roxx (71,351 units)
- Bolero (57,512 units)
After seven months of FY2026, the XUV 3XO contributes 15% to Mahindra’s total SUV sales—lower than the 20% share in the same period last year.
Outlook for the XUV 3XO
The XUV 3XO competes with top-selling compact SUVs such as the Tata Nexon, Maruti Brezza, and Hyundai Venue. It remains to be seen whether Mahindra can maintain the festive-season momentum, boosted by revised GST benefits, throughout the rest of the fiscal year.