Toyota has announced an aggressive product roadmap for India, confirming plans to introduce 15 new and refreshed models by 2030. The strategy underlines the Japanese automaker’s growing focus on India, which is now its third-largest global market after the U.S. and China.
With this product push, Toyota aims to secure a 10% market share in India by the end of the decade, up from the current 8% share in the passenger vehicle market.
Land Cruiser FJ Confirmed for India
Among the upcoming products, one of the most anticipated launches is the Land Cruiser FJ — a rugged SUV inspired by Toyota’s iconic off-road heritage.
Key details reported so far:
- India launch: Late 2028
- Platform: Same architecture as the Toyota Fortuner
- Manufacturing location: Toyota’s Chhatrapati Sambhajinagar plant in Maharashtra
- Expected price: Around ₹30 lakh
The Land Cruiser FJ is expected to target lifestyle SUV buyers looking for a more affordable and compact alternative to hardcore off-roaders, riding on Toyota’s strong legacy of reliable 4x4s.
- Affordable Pickup Truck for India
Another major highlight in Toyota’s lineup is a new entry-level pickup truck positioned below the Hilux.
- Expected to be similar to the Hilux Champ sold in Southeast Asia
- Designed for practicality, durability, and utility-focused buyers
- Aimed at both lifestyle users and small business / commercial operators
This new truck should make Toyota one of the few mainstream brands to offer a more affordable pickup option in India, tapping into a niche yet growing segment.
Broad Expansion Strategy
Toyota’s 2030 roadmap will include:
- New SUVs
- Updated versions of existing models
- A more diverse range of electrified vehicles (hybrids + EVs)
- Increased local manufacturing and supplier integration
The company currently has a strong presence with models like:
- Innova HyCross
- Fortuner
- Urban Cruiser Hyryder
- Glanza
- Hilux
Many of its future models are expected to build on Toyota’s hybrid focus, supported by rising demand for fuel-efficient and low-maintenance alternatives to diesel.
Production Boost to Over 1 Million Units Annually
To accommodate this product expansion, Toyota is boosting its manufacturing capacity in India.
- Current annual sales: Over 3 lakh units
- Future goal: More than 10 lakh (1 million) units per year
The expansion reaffirms India’s importance not just as a consumer market, but also as a manufacturing and export hub for the brand.
India: A Priority Market for Toyota
With India becoming a priority market, Toyota is aligning its strategy with local preferences — including focus on:
- Hybrid technology for better fuel economy
- Strong SUV lineup for the fast-growing SUV market
- Competitive new products to strengthen brand presence
- Enhanced localisation to improve affordability
Conclusion
Toyota’s 15-model rollout by 2030 marks one of its most ambitious product offensives in India to date. With new SUVs, a lifestyle-pickup offering, and an expanded hybrid portfolio, the brand is gearing up to take a stronger position in the country’s booming automotive market.
If executed well, this strategy could propel Toyota to a double-digit market share and further solidify its status as a key player in India’s automotive future.