Rolls-Royce has celebrated a remarkable milestone in 2025, marking 100 years of its legendary Phantom. Since its debut in 1925, the Phantom has become a symbol of luxury, craftsmanship, and automotive excellence, leaving an indelible mark on car enthusiasts, collectors, and culture alike. The centenary celebrations reflected the model’s rich legacy, combining bespoke commissions, historic showcases, and storytelling that spans music, film, and art.
As part of the celebrations, Rolls-Royce introduced special Bespoke commissions, including the Phantom Centenary Private Collection, designed to honor the model’s history while offering customers unique, personalized experiences. Each new Phantom carries centenary plaques and carefully crafted details, allowing owners to own a piece of the brand’s historic journey.
Events around the world brought together generations of the Phantom. The Goodwood Revival, among other gatherings, showcased iconic Phantom models from across the decades, highlighting how the car has evolved while retaining its timeless elegance. From its presence on red carpets and in films to its place in music and art, the Phantom’s cultural influence was a central theme of the celebrations.
Throughout the year, Rolls-Royce emphasized how the Phantom has continually set benchmarks in luxury and innovation. With its combination of design, comfort, and cutting-edge technology, the car has remained the ultimate statement of prestige for a century. The centenary celebrations not only honored its past but also hinted at the brand’s commitment to the future of luxury motoring.
The 100th anniversary of the Phantom stands as a testament to Rolls-Royce’s enduring vision: crafting vehicles that are not just cars, but works of art that inspire generations. As the brand looks ahead, the Phantom continues to represent the pinnacle of automotive craftsmanship, luxury, and innovation.